Speakers this month will speak on “Marketing For Inbound Tourism”
We have all noticed the huge influx of tourists walking around the city in recent years, so how are some companies attracting tourist business?
Greg Lane will be talking about digital advertising and how to work with online publishers and media sites related to inbound tourism. Chiara Terzuolo will discuss marketing tours that stand out in a crowded market.
WHAT: BIJ x BIS November Networking: Marketing For Inbound Tourism
WHEN: Monday, November 28th, 19:30
WHERE: MIXX Bar & Lounge, 36F ANA InterContinental Hotel
MAPS LINK: https://goo.gl/maps/Dq5zKfQz
COST: 2,000 yen **one drink is included in the price**
SPEAKERS & TOPICS:
CTO & Co-founder of Fast Train Limited
Greg will be talking about digital advertising and how to work with online publishers and media sites.
Fast Train Limited is the company behind media sites Tokyo Cheapo, Japan Cheapo and London Cheapo. Tokyo Cheapo is a site that helps tourists and locals with an eye for value to get the most out of their time in Tokyo. Started as a small blog in April, 2012, the site had more than 900,000 page views in October and now has significantly more reach than Tokyo’s traditional English language media outlets. FTL has a core staff of 6 and contracts a further 10 to 15 freelancers each month.
The talk will cover the growth in Fast Train’s business, some insight into Tokyo’s inbound tourism market and also what you should know before you start to work with a media site or online publisher to promote your product or service. Greg will endeavour to give you practical advice that you can use in your own business.
Greg has been in Japan since the start of the century, during which time he has worked as an English teacher, a salaryman, a partner in a creative agency and as a freelance web developer. If Fast Train Limited hadn’t worked out, he’d be in trouble as his stubborn entrepreneurial streak and dislike of 9 to 5 jobs has made him practically unemployable.
Regional Manager for Asia and Oceania at Veltra.com
Chiara will speak on the topic:
Marketing Experiences in the Land of Omotenashi: how to make tours stand out in a highly saturated market.
Based on my work at Veltra launching the ‘inbound’ site, which now has 3000 activities and tours across all prefectures, as well as consulting/content creation projects taken on as a writer.
Deeply passionate about travel, I have been flying since before I could even walk. Throughout my career in Japan I have experienced sales, marketing, PR and customer service, and get really excited about championing products and services I believe in. Whether tailoring user-friendly content for sites, writing articles or giving presentations inside and outside the boardroom, I love to see my audience light up and get engaged.
After a Fulbright Fellowship and Masters in music, I first represented IE Business School’s interests in Japan, running all the recruitment, sales and marketing activities. After getting interested in IT and tech, I went on to a Business Development Manager position at the Tokyo office of Criteo, a global retargeting ad tech company. Currently I am involved in inbound marketing for Veltra, an OTA specialized in tours and activities. My mission is to show the world all the awesomeness Japan has to offer!
NOTE: JOIN REMOTELY – if you would like to join this event but cannot make it because you are outside Tokyo, you can at least see some of the Event on Facebook Live at the Business In Japan Facebook Page: https://www.facebook.com/businessinjapan/
Business is Social and Business in Japan intend to run events on a regular basis, so keep an eye out for more of them here on Jason’s GoodPeople Japan website or in the Business In Japan group on LinkedIn.
To make sure you don’t miss them in the future, you can register at either or both of these Event Management links: